Brand: Zâna Merciluță

Project: Mobile Dental Clinics Rebranding

Services: Creative Direction, Visual Identity, Vehicle Design

Positioning: Zâna Merciluță is more than a name—it’s a mission in motion. As a network of mobile dental clinics, they bring essential care to children in underserved communities, offering not just treatments, but comfort, smiles, and dignity.

Context: From the very beginning, we’ve committed to supporting causes we believe in through pro bono work that can spark real change. That’s why we teamed up with Zâna Merciluță—because access to healthcare shouldn’t depend on your zip code. Our role? To reimagine the look of their two mobile clinics, turning them into joyful, welcoming spaces that reflect the warmth and energy they bring wherever they go.
If we’re going to do pro bono, we want it to count. And Zâna Merciluță is doing extraordinary work that truly makes a difference.

Keywords: zânamerciluță, mobile care, dental clinics, community impact, pro bono, healthcare access, social design, branding with purpose, kids healthcare, positive change