Brand: Romanian Romance

Project: Rebranding

Services: Brand Strategy & Design

Positioning: Romanian Romance positions itself as a trusted curator of premium travel experiences—Romania’s first and foremost independent auditor of boutique and high-end accommodations. Blending objectivity with emotion, the brand celebrates authentic Romanian charm through carefully selected destinations that reflect heritage, aesthetics, and human connection.

Context: To stay relevant in an increasingly competitive and globalized travel market, Romanian Romance underwent a strategic rebranding process. The goal: to clarify its value proposition and elevate its positioning to meet the standards of international travel publishing and hospitality curation. By refining its brand identity, Romanian Romance now communicates more clearly its commitment to premium Romanian tourism—rooted in authenticity, discernment, and storytelling.

Keywords: Romanian, authentic, tradition, romantic, premium, curated, objectivity, emotion, rediscovery, interaction, storytelling, family, entrepreneurship, local, good taste, experience, culture, history, curiosity