Brand: Acuarela Art Bar

Project: Interior Design & Brand Experience

Services: Interior Design, Spatial Branding, Creative Collaboration

Positioning: Acuarela Art Bar is a vibrant cultural hub nestled in the heart of Timișoara, where bohemian charm meets sustainable design. Conceived as more than just a bar, Acuarela is a living canvas—an ever-evolving space that nurtures creativity, community, and artistic expression.

Context: Acuarela approached Menthol Branding Agency with a bold vision: to design an interior that embodies the soul of art in motion. With its roots deeply anchored in Timișoara’s cultural scene, the venue needed an identity that could both inspire and serve a dynamic clientele. The objective was to create a functional yet emotionally resonant space—comfortable, expressive, and visually compelling.

Approach: Menthol took a deeply collaborative path, engaging with local artists and the Acuarela team to shape a design language that feels both intimate and eclectic. Key interventions included:

• Incorporating recycled materials and upcycled furniture for a rustic, eco-conscious aesthetic
• Defining thematic zones dedicated to various forms of art: painting, sculpture, photography, and music
• Installing adjustable lighting to transform the ambiance according to exhibitions and events
• Customizing furniture with hand-drawn and hand-painted works by local creatives, giving each corner a story of its own

Impact: The interior design concept brought to life by Menthol turned Acuarela into a magnet for artists and culture lovers alike. The results speak for themselves:

• A 30% increase in foot traffic and sales within the first six months
• A packed calendar of cultural events and exhibitions, boosting the venue’s visibility
• Consistent positive feedback from patrons, praising the immersive and inspiring atmosphere

Conclusion: Acuarela Art Bar’s transformation illustrates Menthol’s ability to craft meaningful spaces that blend aesthetic innovation with community relevance. Through sustainable design and authentic local partnerships, the bar has evolved into a cultural landmark—a place where art is not just displayed, but lived.