Brand: Atelier Transylvanian Crafts

Project: Rebranding

Services: Brand Strategy & Design

Positioning: Atelier Transylvanian Crafts is rooted in the art of woodworking—crafting shutters, windows, and doors using traditional methods while cultivating a new generation of artisans. Guided by values such as durability, heritage preservation, and environmental responsibility, the atelier reimagines craft traditions through a contemporary lens, inspired by the vernacular architecture and natural textures of Transylvania.

Context: Born at the heart of a family-run business with a longstanding presence in construction and interior design, the atelier underwent a strategic transformation, evolving into a regional hub for traditional craftsmanship. Now, its mission extends beyond production—focusing on the restoration and adaptive reuse of heritage buildings specific to the Transylvanian landscape.

Keywords: atelier, tradition, craftsmanship, woodworking, restoration, conservation, design, transylvanian