Brand: LOOMescu

Project: Brand Identity & Creative Concept

Services: Brand Strategy, Visual Identity, Storytelling

Positioning: LOOMescu is a purpose-driven brand dedicated to transforming textile waste into handwoven pieces of beauty and meaning. Founded by Cristina—an ex-corporate professional turned sustainability advocate—the brand blends environmental responsibility with artistic expression. Each creation, from rugs and cushions to table runners and tapestries, reflects a philosophy of renewal, intentionality, and emotional craftsmanship.

Context:LOOMescu emerged from Cristina’s desire to align creativity with impact. With a deep commitment to sustainability, she envisioned a brand that gives second life to discarded fabrics through thoughtful upcycling. In collaboration with Menthol, the project focused on shaping a clear visual identity and strategic positioning that honors both her personal journey and the artisanal process behind each produc

Keywords: loomescu, upcycling, textile art, sustainability, handmade, craft, storytelling, design with purpose